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International Double Degree Programme

B.B.A. in Luxury Brand Management​

Luxury Brand Management teaches graduates marketing tactics to heighten experiences of exclusivity while raising brand and service developments around the concept of luxury.

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Programme Duration

4 Years

Degree

Bachelor of Business Administation​

Partner School

Paris School of Business​

Brochure & Prices
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Programme Benefits
  • International Double Degree curriculum from two of the most experienced and prestigious universities in their respective countries
  • The programme places a focus on strategy development of brand relationships and the discovery of various luxury sectors
  • Curriculum of applied skills in business strategy, marketing and management
  • Greater cultural access to France: a country known for luxury brand development offers opportunities and an edge in industry skills.
Objectives
  • 1) To produce graduates who can manage the luxury business globally.
  • 2) To produce agile graduates who thrive on various business circumstances under the dynamic changes.
  • 3) To produce graduates who are able to practice professionalism, ethical manners and social responsibility in luxury industries and luxury-related field of works.
  • 4) To produce graduates who are able to work in multicultural environment with entrepreneurial mindset and excellent practice in Thailand or abroad.
Programme Learning Outcomes (PLOs)
  • PLO1 Explain theoretical knowledge in the business management.
  • PLO2 Apply managerial knowledge and entrepreneurship in the luxury business.
  • PLO3 Analyse effective and creative solutions to operational problems in luxury industry.
  • PLO4 Analyse strategic communication in multicultural environments.
  • PLO5 Investigate analytical techniques with information technology literacy.
  • PLO6 Demonstrate development of luxury attitudes, lifestyle and characteristics.
  • PLO7 Conduct professionalism, integrity, and ethics in business management.
  • PLO8 Construct a good teamwork and negotiation practice in luxury industry.
  • PLO9 Create sustainable, innovative, and social responsibilities in luxury industry.
  • PLO10 Integrate luxury brand concepts into the service industry.
Who Is This Programme For?
  • Students interested in the solid development of business administration techniques in the management of the luxury and the fashion industry, especially in regards to Paris.
  • Graduates intrigued by the analysis and integration of luxury within given markets that create trends by raising brand experiences or service developments.
  • Students who wish to advance their skills within the innovation of media and product design, towards a vocation as a PR specialist or a profession in luxury goods, brands or merchandise management.
  • Students curious to discover a lot of different sectors (transportation, fashion, hospitality, jewellery…) within a promising industry.

What People Say About The Programme

This programme

This programme solidifies knowledge of business administration and management in luxury brand management. It helps prepare students for the industry by advancing their skills in managerial alongside professional and practical work of luxury and fashion management.

Requirement

Education

A high school education level or equivalent from an accredited school/institution, or educational system: GED, NZQA, GCSE, IGCSE, GCE “A” or “AS” level and IB.

English

English proficiency with a minimum TOEFL score of 500 PBT, 143 CBT or 61 IBT or IELTS score of 5.5 or SAT (reading and writing) score of 450 within 2 years before the application or pass SUIC English proficiency test.

Study Plan

Year 1

Students take general education courses as well as introductory courses of Business Administration.

Year 2

Students develop further solid knowledge of business administration and management in luxury and fashion which help prepare students for their time at Paris School of Business.

Year 3

In the second semester, students will take specialized courses in Paris School of Business, which are an integration of academic courses of luxury and fashion management. Their 7-months experience in Paris will be followed by an internship either abroad or in Thailand.

Year 4

In the final year, students take advanced managerial and professional electives courses to strengthen academic and practical work of luxury and fashion management.

Career

Luxury brand manager, Luxury goods product manager, Luxury retail buyer, Brand ambassador, Consultant, Entrepreneur, Visual Merchandiser, PR specialist.

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Application Details

Required Documents

please sign your name on every page

  • The application form can be downloaded at www.suic.su.ac.th (An applicant shall submit a completely filled-in and signed application form along with supporting documents)
  • A copy of High school transcript and diploma: M.6 or equivalent such as: GED, GCE (A level grade A*-E), IB Diploma, NZQA (Level 2 = 60 credits & Level 1 = 20 credits)
  • A copy of Applicant and Parents Identification Card (for Thai) / or Passport (for Foreigner)
  • A copy of Applicant and Parents House’s Registration (for Thai)
  • 2 (1” or 1.5” size) photos of facing-forward and no sunglasses
  • Digital Portfolio of 5-7 pieces of art work on CD or Flash Drive (For B.F.A. in DCD programme only)
  • A copy and original (will be returned after the university record) of an official English language test score not older than two years from the application date is acceptable as follows. The applicant may submit only one of the following test scores:·TOEFL (ITP = 543 / IBT = 72) / CBT = 193 OR IELTS (5.5) OR SAT (Evidence-Based Reading and Writing) 450 For HTM programme·TOEFL (ITP = 543 / IBT = 61) / CBT = 173 OR IELTS (5.5) OR SAT (Evidence-Based Reading and Writing) 450 For LBM & DCD programmes
  • The application fee 400 Baht: The applicant who applies by postal mail shall attach all required documents and a copy of bank deposit slip or a copy of money order mentioning the applicant’s name with the application form
Bank Account Information

Account Name: Silpakorn University International College

Account Number: 012-1-26477-3 (Swift Code: KASITHBK)

Bank Name: Kasikorn Bank

Branch: Bang Khun Non Branch