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SUIC's 6th International Conference 2021: New Challenges for Art, Design, and Business Management
Published on 14 March 2021
SUIC’s 6th International Conference:
New Challenges for Art, Design and Business Management
Silpakorn University International College
26 November 2021
8th Fl. CAT Telecom Building, Bangrak, Bangkok, Thailand
| Friday, 26 November 2021 | ||
| Plenary Session | ||
| 08.30 – 9.00 | Registration | |
| 9.00 – 9.30 | Opening Speech by Dean of Silpakorn University International College and Group Photo | |
| 09.30 – 10.00 | Special Keynote Speech by Professor Dr. Phillip C. Zerrillo, Professor of Marketing at J.L Kellogg Graduate School of Management, Northwestern University | |
| 10.00-11.00 | Hybrid Panel Discussion | |
| 11.00-11.30 | Videomusic and urban sustainability innovation (Dr.Ivan Zawada) | |
| 11.30 – 12.00 | COVID 19: Identifying Consumer Market Factors Leading Towards Changes in Marketing Practices for Bangkok’s Food & Beverage Industry (Hector Elbert Reyes-Gertes) |
|
| 12.00-13.00 | Luncheon & Networking at Vatel Restaurant | |
| Breakout Session | ||
| Main Stage | Room 808 | |
| Moderator: Asst.Prof.Dr. Jantima Banjongprasert | Moderator: Dr. Irina Pievskaya | |
| 13.00 – 13.30 | Comparing Three Generations’ Perception of Risk and Risk Reduction Methods towards Thai street food market
(Pornpawee Paksa, Rujirek Unyapokin, Piyachat Aoythongthip, and Supaporn Prasongthan) |
Travel risk perception and Travel Behaviour during COVID-19 pandemic of people living in Bangkok
(Irada Jungwattanakul, Tanawat Adireksombut, Voraparth Satroopras and Rabhas Silpsrikul) |
| 13.30 – 14.00 | Network Analysis of the Relationship in Hobbies Interest Among 50 Countries and the Changes from COVID-19
(Yada Thamprasert, Piyachat Udomwong, Somsak Chanaim, and Karn Thamprasert) |
The Public-Private-Partnership Social Enterprise in Phuket’s Community-based Tourism
(Asst. Prof. Dr. Chalermporn Siriwichai, Pattisan Kemrichard, and |
| 14.00 – 14.30 | Ensuring Job Success for Returning Global Executives: Crash Landing or Smooth Sailing? (The Philippine Context)
(Dr. Ramon B. Segismundo) |
Strategic Factors Influencing Residential Attitudes Towards Condominium in Thailand: A Qualitative Study
(Kanokwan Pimchan, Mukdashine Sanmaung and |
| 14.30 – 15.00 | The creative practioners international venture creation process at the example of Thai architectural and landscape design studios
(Prisca Valentino, |
A Systematic Approach to Leverage Business Risks
(Dr. Prakash Bagri) |
| 15.00 – 15.30 | Coffee / Tea Break | |
| Main Stage | Room 808 | |
| Moderator: Dr. Ivan Zawada | Moderator: Dr. Sanjay Bhardwaj | |
| 15.30 – 16.00 | Conservation studies on the contemporary outdoor steel sculpture ‘Kuppel’
(Meral Hietz, Kathrin Schmidt, Gabriela Krist and Marta Anghelone) |
Perceptions of People in Bangkok Metropolitan Region toward Dining-out during the COVID-19 Pandemic
(Atikarn Chaiyanupong, Benyapa Suwannoppakun, and Rabhas Silpsirkul) |
| 16.00 – 16.30 | COVID-19 and its impact on Transnational Education Partnership Student and Staff Experience
(Assoc. Prof. Jacqueline Norton) |
Successful F&B Marketing Factors within the COVID 19 Interval and the Implementation of Adaptive Processes
(Hector Elbert Reyes-Gertes) |
| 16.30 – 17.00 | The Use of Social Media in Promoting Cultural Heritage Sites: a case study of Hengjia Shrine, Bangkok
(Dr. Thanya Lunchaprasith and Dr. Sarakard Pasupa) |
The Strategy of Competitiveness for Luxury-Retail Tourism Destination in Thailand
(Dr. Naritphol Boonyakiat) |
| 17.00 – 17.30 | Impact of Meme Culture: How marketers can leverage it?
(Dr. Supanida Chantarin) |
|
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