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International Double Degree Programme

M.B.A. in Digital Marketing and Analytics

Earn a globally recognized double degree in just 1.5 years with Silpakorn University International College (SUIC) and Paris School of Technology & Business (PSTB), France. This future-ready programme blends business strategy, marketing innovation, and data analytics—covering AI, UX/UI design, e-commerce, and social media strategy. Through hands-on projects and real-world simulations, you’ll develop the creativity, analytical mindset, and ethical leadership to drive digital transformation on a global scale.

สมัครเรียน
Programme Duration

1.5 Years (4 semesters)

Degree

Master of Business Administration

Partner School

Paris School of Technology and Business

Brochure & Prices
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Programme Highlights
  • Double Degree Advantage – Earn an MBA from Silpakorn University and a Master’s in Marketing Analytics from Paris School of Technology & Business, France.
  • Global Perspective – International curriculum delivered in English with cross-cultural collaboration and global academic exposure.
  • Cutting-Edge Curriculum – Specialized focus on digital marketing, data analytics, AI,

e-commerce, and social media strategy.

  • Industry-Relevant Skills – Strong emphasis on data-driven decision-making, ethical marketing, and innovation aligned with global market demands.
  • Dynamic Career Pathways – Preparation for leadership roles in areas such as Digital Marketing Management, Data Analytics, CRM Management, and Strategic Consulting.
Programme Learning Outcomes: PLOs

PLO1: Explain concepts, principles, and theories in business, digital marketing, technology, and business research in a professional context.

PLO2: Apply principles of business, digital marketing, and technology to solve problems or develop organizations ethically.

PLO3: Operate digital tools and platforms to support business analysis and decision-making.

PLO4: Recommend business solutions based on analysis of qualitative and quantitative data.

PLO5: Design ethical research in digital marketing or technology to generate solutions for business problems or organizational development.

PLO6: Integrate leadership and collaboration values to work effectively in multicultural teams.

Why Study on this Programme?

The MBA in Digital Marketing and Analytics is a joint programme between Silpakorn University International College (SUIC) and Paris School of Technology & Business (PSTB), France. This prestigious double degree is globally recognized and can also be completed within 1.5 years.

Designed for the digital age, the curriculum combines business strategy, marketing innovation, and data analytics, with courses covering tech marketing, e-commerce, customer insights, AI, UX/UI design, and social media strategy.

Through case studies, simulations, and capstone projects, the programme emphasizes creativity, ethical responsibility, and cross-cultural collaboration, preparing graduates to lead innovation and transformation in the global marketplace.

Requirement

Education

Bachelor’s Degree in any field, or relevant professional experience.

English

English Proficiency (test taken within 2 years): TOEFL iBT ≥ 72 or ITP ≥ 543 IELTS ≥ 5.5 TOEIC ≥ 785 Oxford Online Placement Test ≥ 61 Cambridge English ≥ 160 CU-TEP ≥ 70 Silpakorn STEP (B2 CEFR or higher) SUIC English Proficiency Test (Pass) Other proof of proficiency as approved by SUIC.

Career

- Digital Marketing Manager – driving online campaigns, brand engagement, and customer acquisition strategies.
- Data Analyst / Business Intelligence Analyst – transforming complex data into insights that guide strategic decisions.
- Customer Relationship Management (CRM) Manager – building customer loyalty through data-driven personalization and retention programmes.
- Digital Strategy Consultant – advising organizations on digital transformation, market positioning, and competitive growth.
- Product Marketing Manager – leading go-to-market strategies, product launches, and digital brand positioning.

สมัครเรียน

Campus Life at SUIC

Find More Information

Take your first step into your academic journey, here are the next steps for you:

Check your options for obtaining a visa

Download application form

Start your online application

Application Details

Required Documents

Bank Account Information

Account Name: Silpakorn University International College

Account Number: 012-1-26477-3 (Swift Code: KASITHBK)

Bank Name: Kasikorn Bank

Branch: Bang Khun Non Branch